Creative Lenses Catalyst Programme Case Study: Projecte Ingenu

Projecte Ingenu is an independent theatre company from Catalonia, Spain. The company’s vision resides in the idea of “slow theatre”. It aims to provide space for experiment and risk-taking. Established by a group of friends, the organisation lacks structure or a clearly defined business model. The following paper looks into how the company revisited its structure within the Catalyst Programme. It explains what steps it took to establish future-oriented thinking, better define its audiences and improve internal communication.