Audience Development

Artists give meaning to the work of art, but the audience gives it life - or vice versa?

No matter for whom (we think) we create - for ourselves or for them, without an audience we can't prove the extrinsic value of our practices, nor can we earn our bread and butter.

How can we make sure our rapidly changing society doesn't abandon the habit of participating in the arts?  What are the ways to develop a mutually enriching and continuous connection between artists and audiences? Is it about authentic relationships or marketing strategies - or both?

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Taking as its starting point the Nordic cultural policy debates surrounding audience development, which concentrate either on reaching out to new target groups or on artistic quality, this article suggests that the focus on the audience’s experience of theatre performances has thus far been underdeveloped.
How Steppenwolf Theatre Company is turning singlie-ticket buyers into repeat visitors. by Bob Harlow, Thomas Alfieri,Aaron Dalton, and Anne Field
After collecting more than 100,000 survey responses, Leo Sharrock and Helen Palmer can reveal the main reason people attend the arts.
This post is part of a series explores what it's like for an artist to have an entrepreneurial mindset, and all of the different challenges that can come with it.
Despite decades of investment in audience development and the current enthusiasm for all things data, arts organisations still aren’t getting it, says Michael Nabarro.
Since the 2011–2012 season, Mixed Blood Theatre in Minneapolis has practiced Radical Hospitality, providing no-cost access to all mainstage productions for any audience member.
Dr. Jane Chu
The Wallace Foundation announced a $40 million arts initiative, which will provide funding for approximately 25 arts organizations over six years to build and maintain audiences.
Comment les arts peuvent saisir les opportunités offertes par les nouvelles technologies, sans pour autant compromettre la créativité ni céder à l'agenda néolibéral et aux intérêts économiques privés ? Une opératrice culturelle et une experte de surveillance en ligne engagent un dialogue pétillant sur le potentiel et les risques liés aux nouvelles technologies et aux réseaux sociaux. Elles proposent également des alternatives aux tendances actuelles. Lisez l'article en français , en anglais ou dans sa version originale bilingue (anglais-français) !
How can the arts embrace the changes triggered by the new technologies without compromising on creativity nor ignoring the neoliberal agendas and private economic interests lurking behind innovation? A cultural operator and an expert of online surveillance engage in a lively dialogue about the potential and the risks of new technologies and social media - and about existing alternatives to the current trends. Enjoy the article in English , in French or in its original bilingual version (English - French)!

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