The evaluation challenge
Nowadays, the debate on impact assessment, evaluation and measurement continues to gain momentum. We have got used to believing that it is all about winning the favour of funders, who are increasingly interested in numeric indicators and hard evidence. Nevertheless, however controversial the “measure-your-impact” debate may seem, it is also about an insightful self-assessment and improvement of our own practices.
How should we evaluate cultural activity and its relationship to an audience? What are the relevant criteria and the adequate tools? How do we take control of the process rather than being dictated to from ‘above’, and what does this mean for our developing practice?
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