Reaching a (Larger) Audience
The artist creates, the programmer programs and the communication department finds the audience to fill the venue: it’s standard practice everywhere. However, in our increasingly stratified and diverse urban societies, marketeers have to acknowledge the limits of their power when attendance numbers start to decrease or the audience age range is increasing. Should they step back and hand over their responsibilities to the artists and programmers or - to touch the other end of the line – develop new models to reach new audiences, even those that will never enter their theatre but stay home before their screens?
D10 - Technopolis
100 Pireos Street
Athens
Greece
