Communicate, advocate, succeed
This workshop focuses on public communication, awareness raising and advocacy for culture. These three disciplines in today's world are strategically tied closely together, as the communication serves not only the purpose of informing, entertaining and educating, but also advocating the change in the future. Advocacy calls for sustainability, which in the project-driven realities often is not guaranteed. During the practical workshop, contemporary approaches to these disciplines will be discussed in the form of mini-lectures, followed by brief practical tasks to the participants in setting the goals, formulating messages and creating plans for action for their cultural projects. The workshop will also feature lively and inspiring communication examples from around the world.
